30 essential branding to-dos
In no specific order…
1) Make a plan
2) Track to the plan
3) Be intellectually honest – represent status accurately
4) Be honest in general – keep promises that you make
5) Cultivate interdependence – life is about more than you alone
6) Make interdependence visible
7) Drop sense of Entitlement
8) Cultivate foresight – see how investments are likely to play out and have the patience and follow through to see them through to realization
9) Focus on execution
10) Good execution – ensure adequately expeditious progress towards new achievements
11) Cultivate your unique niche confidently – brand yourself as a mentor or expert
12) Be authentic – practice what you preach
13) Be genuine – demonstrate what you preach
14) Strategic decision-making – choose the right niche to brand yourself in
15) Accurate and timely self-evaluation – realize your niche and adjust to ensure that you are in the right niche
16) Use time well – play in related niches
17) Be creative – branding yourself with not your job title, but your accomplishments
18) Relentlessly refine your brand – adopting a truly unique brand
19) No self-confidence – lacking personality possibly due to fear of exposure or vulnerability
20) Embrace morality – manage public image to build reputation as a role model or someone to aspire to
21) FOCUS – have a clear and specific focus
22) Be professional – ensure quality and let your work reflect your professionalism
23) Stay up-to-date – own your personal domain name
24) Generate value while leveraging your network – asking of your contact network how you can help each other
25) Be interdependent – practive give and take with your contact network
26) Listen and connect – have profiles on Facebook, LinkedIn and Twitter and any other social websites critical to your niche
27) Strong social media management – keep media profiles updated
28) Strong personal management – e.g. on time, well groomed,
29) Strong network management – spend time with people who not only take but also people who can give
30) Strong brand management – taking action that manages risk to value of brand